"CAC is ₹85." Why? And is that profitable?
Most can say the number. Few can explain it or work out breakeven ROAS.
For marketers & freelancers who run ads
Meta ads is the easy part.Learn the D2C decisions that get you paid.
A 3-hour live masterclass on how D2C growth really runs: unit economics, COD and RTO, logistics, talking to founders, and decisions at ₹30–40L a month. On real accounts, with Deepak.
₹2993 hours live + recording
Book your seat
Sun 22 Nov11 AM–2 PM ISTLive on Zoom · Hinglish
By Deepak · ₹30Cr+ D2C ad spend managed · 100+ D2C brands
Everyone teaches the buttons. Nobody teaches the decisions.
What I see when I interview marketers and audit brand accounts:
Meta, Shopify and GA show three numbers.
Which one to trust, and by how much? Most work on half-truths.
"Do this," says the senior. Why? Nobody knows.
Decisions get copied, never measured. So nobody learns.
"ChatGPT, analyze this" isn't analysis.
AI helps when you give it context. The decision is still yours.
An agency junior handling 50 accounts often earns around ₹4.5 LPA. People who understand D2C in depth get hired at ₹10–15 LPA. The gap isn't Meta ads. It's this.
3 hours. The whole D2C stack.
Not a Meta ads tutorial. No hacks. What gets tested and measured in real D2C brands.
Block 1 · 45 min
How a D2C brand actually makes money
- Unit economics: AOV, margin, real CAC after COD returns, breakeven ROAS
- COD, RTO and logistics: where the money leaks after the order
- How founders think, and how to talk to them
Block 2 · 45 min
Decisions at ₹30–40L a month
- A real account, live: what changed and why
- How much to trust Meta vs Shopify vs GA, and how to read cohorts
- Spotting halo sales, weekday shifts, and what moves conversion rate on the site (CRO)
- Where AI helps, how to prompt it with real context, and where it can't decide
Block 3 · 30 min
Getting the D2C role you want
- How D2C brands hire, and the questions they really ask
- Using LinkedIn and Naukri to reach real D2C roles
- Getting out of the 50-accounts agency loop
Last 30 min
Open discussion
- Bring your account, client or career question
- Answers on your numbers, not generic tips
Learn from real accounts. Not slides.
Straight from Ads Manager and Shopify. In the class we open them and show which decision moved which number.
3 brands · swipe →
D2C brand · Meta adsJul 2026 vs Oct 2026
ROAS
Before1.46
After4.93
3.4× more back on every rupee spent
| Before | After | |
| Purchases | 8 | 18 |
| Cost per purchase | ₹3,268 | ₹1,243 |
| Amount spent | ₹26,146 | ₹22,375 |
| Adds to cart | 52 | 58 |
| Link clicks | 1,566 | 1,513 |
Meta Ads Manager, full month each. Results vary by brand.
D2C brand · ShopifyOct 2026 vs previous 30 days
TOTAL SALES
1–31 Oct 2026₹37.2 lakh
+44% vs 31 Aug – 30 Sep
| Oct 2026 | vs previous | |
| Net sales | ₹34,30,194 | +44% |
| Gross sales | ₹40,03,172 | +28% |
| Orders | 2,737 | +17% |
| Orders fulfilled | 2,548 | +7% |
| Discounts given | ₹5,40,346 | −63% |
Shopify Analytics, month vs previous 30 days. Results vary by brand.
D2C brand · Meta adsBefore vs after the audit
ROAS
Before0.92
After2.86
3.1× more back on every rupee spent
| Before | After | |
| Purchases | 6 | 22 |
| Cost per purchase | ₹1,345 | ₹591 |
| Purchase value | ₹7,389 | ₹37,252 |
| Amount spent | ₹8,073 | ₹13,009 |
| Conversion rate | 2.11% | 4.73% |
Meta Ads Manager. Results vary by brand.
- ₹30Cr+D2C ad spend managed
- 2L+purchases driven
- 100+D2C brands worked with
"I was a web developer in product companies. For the last 4.5 years I've lived inside D2C ad accounts. This is what I wish someone had shown me."Deepak Gupta, founder of pixld
Screenshots from brands we've worked with. Brand names hidden. Results vary by brand.
Is this for you?
Yes, if you
- Run ads for a brand or for clients, or work on a D2C growth team
- Know the basics and want to know why things work
- Want a real D2C role, better clients or better pay
Not for you if you
- Have never worked on an ad account
- Want hacks, or "earn from home" shortcuts
- Want someone to run your ads for you
What you get for ₹299.
1
3 hours live with Deepak
Real accounts on screen, names hidden. Ask anything in the last 30 minutes.
2
The recording
Everyone who books gets it, even if you can't make it live.
3
What comes next, said upfront
Near the end we'll share our 4-week cohort for people who want to go deeper. Joining is your call.
Before you book
Is this another Meta ads course?
No. We don't teach where the buttons are. It's how D2C growth runs end to end: unit economics, COD and RTO, logistics, founders, data and decisions. Meta is one part of it.
I already run ads. Is this still for me?
Yes, that is who it is for. You need the basics. We start where tutorials stop: why a number is what it is, and what to do about it.
Will there be a sales pitch?
We'll be upfront: near the end we share our 4-week cohort for people who want to go deeper. The first 2.5 hours are teaching. Joining the cohort is your call.
Is there a recording?
Yes. Everyone who books gets the recording, even if you can't make it live.
Can I get a refund?
Seats are non-refundable. If you can't attend live, you still get the recording.
Will this get me a job?
No one can promise that. You'll learn how D2C brands hire, what they ask, and how to use LinkedIn and Naukri to reach real D2C roles.
Which language? Do I need a laptop?
Hinglish. Zoom works on a phone, but a laptop is better for seeing the screens.
How do I join?
After you pay, the Zoom link comes on WhatsApp and email before the class.
Stop guessing. Learn how D2C decisions are made.
Sunday, 22 November · 3 hours live on Zoom · recording included.
Max 100 seats (Zoom room limit)